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New York, New York - USD Full Time Posted: Thursday, 6 December 2018
 
 
Job Description
Job Description
The Senior Copywriter, SEO will be responsible for developing digital copy in the SEO field.
S/he will utilize SEO best practices, practical applications and opportunities.
S/he will partner closely with the SEO Manager to optimize existing content for global Client sites with the goal of growing keyword rankings and relevancy across Google search results.

Key Accountabilities

Copywriting
  • Develop on-page copy optimizations across pre-identified areas of opportunity, including duplicate content, H1 tags, meta descriptions, category pages, sub-category pages and product description pages.
  • Propose, develop and execute digital content strategies across Client.com to enhance content in support of high-volume search keywords.
  • Manage and integrate SEO initiatives into digital content strategy from a copy perspective.
Communication
  • Collaborate with SEO Manager to improve Google ranking for keywords related to Client categories, collections and products.
  • Partner closely with Digital Copy and Brand Messaging teams, Global Digital Marketing team, SEO and North America eCommerce teams as well as Client's agency partners.
Required Qualifications:
  • 5-7+ years of experience in digital copywriting and developing content and brand strategy for SEO purposes for a global retailer or E-commerce business.
  • Strong copy development skills, SEO and general business acumen.
  • Experience using keyword research and SEO content optimization tools such as BrightEdge and the ability to prioritize optimization based on associated data.
  • Competency writing accurate, compelling and succinct copy with an attention to grammar, SEO and brand guidelines.
  • A clear understanding of digital content strategy and its application to Client.com pages, direct marketing emails, videos, banners and campaigns.
  • A deep knowledge of E-commerce and user experience within the digital space.
  • Ability to write clips that demonstrate a broad range of styles and quickly adapt to the Client's voice while incorporating SEO language and best practices.
  • Familiarity with keyword search and analytics and demonstrated results growing SEO channel performance.
  • Highly motivated with the capability to meet extremely tight deadlines while multi-tasking and managing a high volume of projects.
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Register Company Description Company Details:
Global Technical Talent is owned by Precocity LLC, a subsidiary of Chenega Corporation. GTT has been a leader in the staffing industry for over 18 years and is one of the largest staffing firms in the New England region. We are known for our Fortune 500 clientele and cutting-edge technology-driven recruiting infrastructure. GTT has a diverse family that values each individual contribution, and together we make a team that's bigger than ourselves. "Who We Are" meets "What We Do" to make us into a productive and accomplished force dedicated to improving ourselves and in return, our whole team. Our clients and partners are among the most successful and innovative organizations in the world. In fact, our top clients are Fortune 1000 banking, insurance and financial services firms, some of the nation's largest healthcare and retail companies, and prestigious educational institutions in the Ivy League tier. We believe that there is always a new opportunity for success!

New York, New York, United States of America
IT
USD
Global Technical Talent
Global Technical Talent
JSB31211B0/599083835
12/6/2018 11:57:56 AM

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